O comportamento do público e as estratégias multiplataforma

O caminho para a televisão conectada na Espanha

  • Mercedes Medina Universidad de Navarra, España
  • Mónica Herrero Universidad de Navarra, España
  • Enrique Guerrero Universidad de Navarra, España
Palavras-chave: multiplataforma, televisão conectada, consumo do público

Resumo

A convergência entre a televisão e a internet está mudando profundamente o mercado audiovisual. A televisão conectada se oferece através de um amplo leque de dispositivos capazes de se conectar a internet. Levando em consideração o ponto de vista do público, esse artigo propõe descrever as estratégias empregadas por empresas de televisão para suas carteiras multiplataforma e o impacto desse novo contexto nas empresas tradicionais de televisão de pago. As principais fontes são informes professionais, estudos de casos e uma enquete original levada a cabo em Espanha.

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Publicado
2015-06-08
Como Citar
Medina, M., Herrero, M., & Guerrero, E. (2015). O comportamento do público e as estratégias multiplataforma: O caminho para a televisão conectada na Espanha. Austral Comunicación, 4(1), 153-172. Recuperado de https://ojs.austral.edu.ar/index.php/australcomunicacion/article/view/114