Austral Comunicación https://ojs.austral.edu.ar/index.php/australcomunicacion <p class="normastextonormas">Austral Comunicación is the academic journal of Universidad Austral’s School of Communication (Buenos Aires, Argentina).&nbsp;The journal aims to collect and disseminate applied research and basic theory of different traditions, trends and lines in communication sciences.</p> Facultad de Comunicación - Universidad Austral es-ES Austral Comunicación 2313-9129 <p>The authors retain the copyright and guarantee the journal the right to be the first publication of the work. In case that a translation of the article already published in Austral Comunicación can be published in another journal, it is requested to record the original publication in the translated version.<br>The license used is CC BY-NC-SA, which allows sharing (copying and redistributing the material in any medium and format) and adapting (remixing, transforming and building on the material) under the following terms: attribution (acknowledge authorship) and non-commercial (the material cannot be used for commercial purposes). Update: February 1, 2022.<br>Austral Comunicación allows the author (s) to retain the publication rights without restrictions.</p> Fundamentals of socio-technical mediatization https://ojs.austral.edu.ar/index.php/australcomunicacion/article/view/1580 <p><span class="TextRun SCXW267601688 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW267601688 BCX0">he purpose of this </span><span class="NormalTextRun SCXW267601688 BCX0">paper</span><span class="NormalTextRun SCXW267601688 BCX0"> is to dispense with the anthropocentrism of the analysis of technological and symbolic production and appropriation by proposing the notion of ‘socio-technical </span><span class="NormalTextRun SCXW267601688 BCX0">mediati</span><span class="NormalTextRun SCXW267601688 BCX0">z</span><span class="NormalTextRun SCXW267601688 BCX0">ation</span><span class="NormalTextRun SCXW267601688 BCX0">’ which includes the performative </span><span class="NormalTextRun SCXW267601688 BCX0">capacity</span><span class="NormalTextRun SCXW267601688 BCX0"> of technologies. </span><span class="NormalTextRun SCXW267601688 BCX0">To this end, the theoretical guidelines of the </span><span class="NormalTextRun SpellingErrorV2Themed SCXW267601688 BCX0">semio</span><span class="NormalTextRun SCXW267601688 BCX0">-anthropological perspective of </span><span class="NormalTextRun SCXW267601688 BCX0">mediati</span><span class="NormalTextRun SCXW267601688 BCX0">z</span><span class="NormalTextRun SCXW267601688 BCX0">ation</span><span class="NormalTextRun SCXW267601688 BCX0"> are recovered</span><span class="NormalTextRun SCXW267601688 BCX0">, although i</span><span class="NormalTextRun SCXW267601688 BCX0">t postulates the relevance of incorporating a socio-technical and symmetrical approach that does not over-</span><span class="NormalTextRun SCXW267601688 BCX0">determine</span><span class="NormalTextRun SCXW267601688 BCX0"> human actions over the qualities of communication technologies. To this end, it draws on studies of technology and archaeological findings that postulate that technological innovation and use were the driving force behind </span><span class="NormalTextRun SCXW267601688 BCX0">the evolution of the human species</span><span class="NormalTextRun SCXW267601688 BCX0">.</span></span><span class="EOP SCXW267601688 BCX0" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559731&quot;:562,&quot;335559739&quot;:0,&quot;335559740&quot;:360}">&nbsp;</span></p> Gonzalo Andrés Copyright (c) 2025 Gonzalo Andrés https://creativecommons.org/licenses/by-nc-sa/4.0 2025-06-10 2025-06-10 14 3 e01426 e01426 10.26422/aucom.2025.1403.and Challenges of media literacy in the face of misinformation and fake news https://ojs.austral.edu.ar/index.php/australcomunicacion/article/view/1837 <p><span data-contrast="auto">Este monográfico reúne una serie de investigaciones que abordan los desafíos actuales de la desinformación y la alfabetización mediática desde diversas perspectivas y contextos. En primer lugar, las autoras María José Hernández Serrano, Marta Martín del Pozo y Noelia Morales Romo en el artículo “Serious Game para la autorreflexión y el pensamiento crítico ante la desinformación”, nos presentan el uso de videojuegos educativos como herramientas eficaces para el desarrollo del pensamiento crítico en el ámbito docente, destacando su potencial en la formación frente a la desinformación.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559731&quot;:567,&quot;335559740&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">Por su parte, los autores Marco López-Paredes y Andrea Carrillo-Andrade con el título “Desinformación y mal información en Ecuador: Ultramediaciones en contextos de analfabetismo digital”, examinan el contexto ecuatoriano, subrayando la importancia de la alfabetización digital y la necesidad de comprender las dinámicas de la información en la era de las ultramediaciones.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559731&quot;:567,&quot;335559740&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">Finalmente, Sergio Walter Salguero presenta en la sección Informes de cátedra su trabajo “Periferia asediada. Reflexión sobre una práctica docente educomunicativa”, una presentación que muestra una experiencia innovadora en Córdoba, Argentina, que utiliza el </span><em><span data-contrast="auto">storytelling</span></em><span data-contrast="auto"> y la gamificación para promover la alfabetización digital y la reflexión crítica en la formación docente universitaria, destacando la importancia de enfoques educomunicativos reflexivos que fomenten una ciudadanía digital activa.&nbsp;</span></p> Patricia de Casas Moreno Jensy Campos-Céspedes Copyright (c) 2025 Patricia de Casas Moreno, Jensy Campos-Céspedes https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-18 2025-07-18 14 3 e01427 e01427 10.26422/aucom.2025.1403.cas Using serious game for practicing self-reflection and critical thinking to combat disinformation https://ojs.austral.edu.ar/index.php/australcomunicacion/article/view/1585 <p><span class="TextRun SCXW195915966 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno" data-ccp-charstyle-defn="{&quot;ObjectId&quot;:&quot;3037d9b5-59d9-5ade-8dc1-fff1933c97a5|1&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Ninguno&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;Ninguno&quot;,335572020,&quot;1&quot;,335551547,&quot;1033&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Arial Unicode MS&quot;,469777844,&quot;Times New Roman&quot;,469769226,&quot;Times New Roman,Arial Unicode MS&quot;]}">Disinformation, defined as a widespread phenomenon involving the manipulation and dissemination of false information, is a global challenge, which is evolving alarmingly within our society. The rapid consumption of information and disinformation highlights the urgent need to train skills in reflection and critical thinking. </span></span><span class="TextRun SCXW195915966 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">Serious games</span></span><span class="TextRun SCXW195915966 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno"> are presented as effective educational resources for the training </span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">of these abilities, alongside other </span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">media</span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno"> and information literacy skills. This study focuses on the design and implementation of a </span></span><span class="TextRun SCXW195915966 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">serious game</span></span><span class="TextRun SCXW195915966 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno"> with nine scenarios inspired by cases of disinformation, simulating classroom environments. It examines the </span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">perceptions</span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno"> of a sample of Spanish teachers (n=133) </span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">regarding</span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno"> the use of this serious game and explores differences based on socio-demographic variables (gender, age, teaching experience, and familiarity with educational video games). The results show that teachers positively assessed </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">the video game</span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno"> as a learning resource. </span><span class="NormalTextRun AdvancedProofingIssueV2Themed SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">The majority of</span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno"> participants perceived that it had helped them to develop critical thinking and assess their learning. Gender-based differences were </span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">observed</span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">, with female teachers rating the game’s utility for solving practical problems more highly than male participants. However, no significant differences were found based on age, educational </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">level</span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno"> or familiarity with educational video games. We conclude with the need to use this type of educational resource to improve teachers’ literacy in addressing the new competences required to deal with misinformation. The </span></span><span class="TextRun SCXW195915966 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">serious game</span></span><span class="TextRun SCXW195915966 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno"> analyzed </span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno">demonstrated</span><span class="NormalTextRun SCXW195915966 BCX0" data-ccp-charstyle="Ninguno"> strong applicability for being used across several educational levels, formal and non-formal.&nbsp;</span></span><span class="EOP SCXW195915966 BCX0" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559731&quot;:567,&quot;335559740&quot;:360}">&nbsp;</span></p> Maria Jose Hernández-Serrano Marta Noelia Morales-Romo Copyright (c) 2025 Maria Jose Hernández-Serrano, Marta Martín-del-Pozo, Noelia Morales-Romo https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-18 2025-07-18 14 3 e01429 e01429 10.26422/aucom.2025.1403.her Disinformation and misinformation in Ecuador https://ojs.austral.edu.ar/index.php/australcomunicacion/article/view/1640 <p><span data-contrast="auto">This study expands on the initial findings presented at the 2024 Alfamed Conference under the theme Social Networks and Citizenship, where the paper Disinformation and Misinformation in a Context of Ultramediations was introduced. It explores the relationship between disinformation and ultramediations within the contemporary Ecuadorian social context, with particular emphasis on the implications of digital illiteracy.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559731&quot;:567,&quot;335559739&quot;:0,&quot;335559740&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">The theoretical framework draws on key concepts such as media ecology, social mediations, and hypermediations, applying them specifically to the Ecuadorian case. The analysis highlights the role of information and communication technologies (ICTs) in widening the digital divide while proposing digital literacy as a crucial tool to counteract both disinformation and hate speech.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559731&quot;:567,&quot;335559739&quot;:0,&quot;335559740&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">The methodology integrates both qualitative and quantitative approaches: a literature review aimed at strengthening and expanding the theory of ultramediations, and an analysis of data from Ecuador’s National Institute of Statistics and Censuses (INEC) covering the period from 2019 to 2022, with a focus on pandemic-related developments.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559731&quot;:567,&quot;335559739&quot;:0,&quot;335559740&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">Among the key findings, the study reveals a paradox: although internet access has increased, its use as a source of information has declined. This underscores the importance of understanding how users interact with and appropriate digital environments within a networked information flow model. The study argues that the theory of ultramediations offers essential conceptual tools for analyzing these interconnected dynamics.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559731&quot;:567,&quot;335559739&quot;:0,&quot;335559740&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">Finally, the research emphasizes the urgent need to design educational strategies that promote digital literacy in Ecuador, as a vital step toward critically and effectively confronting the challenges posed by disinformation in today’s media ecosystem.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559731&quot;:567,&quot;335559739&quot;:0,&quot;335559740&quot;:360}">&nbsp;</span></p> Marco López-Paredes Andrea Carrillo-Andrade Copyright (c) 2025 Marco López-Paredes, Andrea Carrillo-Andrade https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-18 2025-07-18 14 3 e01431 e01431 10.26422/aucom.2025.1403.lop The invisible persistence of the audionaute´s figure in Las cuatro revoluciones invisibles by José Luis Fernández https://ojs.austral.edu.ar/index.php/australcomunicacion/article/view/1688 <p>The study of sound mediatization has generally been a fairly niche area of research. Argentine researcher José Luis Fernández offers a perspective that frames it as a phenomenon with far-reaching structural consequences. The book explores the reconstruction of the "audionaut" figure as a central thread across four revolutions over the past century and a half. This perspective allows him to show how certain social practices that emerged around radio and phonographic consumption laid the groundwork for how internet users engage with media today.</p> Santiago Videla Copyright (c) 2025 Santiago Videla https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-03 2025-07-03 14 3 01427 01427 10.26422/aucom.2025.1403.vid Periferia asediada https://ojs.austral.edu.ar/index.php/australcomunicacion/article/view/1600 <p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">This report reflects on an innovative educommunicative practice that combines storytelling and gamification in university teacher training. It explores the use of ICT alongside narrative strategies to motivate teacher education students to integrate digital resources into their teaching practices, promoting both digital literacy and critical reflection on their use.</span><span data-ccp-props="{&quot;335559731&quot;:566,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}">&nbsp;</span></p> <p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">The project, developed in Córdoba, Argentina, presents a cyberpunk-themed narrative inspired by the comic </span><em><span data-contrast="none">El Eternauta</span></em><span data-contrast="none">. </span><span data-contrast="none">It consists of ten chapters with multimedia storytelling, incorporating challenges related to the use of ICT tools and a point system to encourage participation. Platforms such as </span><em><span data-contrast="none">Genially</span></em><span data-contrast="none"> and </span><em><span data-contrast="none">WordPress</span></em><span data-contrast="none"> were used, providing an immersive and collaborative experience that fosters meaningful learning.</span><span data-ccp-props="{&quot;335559731&quot;:566,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}">&nbsp;</span></p> <p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">This report situates the experience within the field of educommunication, warning against technicist approaches that prioritize the instrumental use of ICT. Instead, it advocates for a reflective perspective that emphasizes the development of learning autonomy and knowledge construction.</span><span data-ccp-props="{&quot;335559731&quot;:566,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}">&nbsp;</span></p> <p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Framed within the concept of convergence culture, the implemented project highlights the importance of designing pedagogical proposals that integrate media and platforms to foster active digital citizenship.</span><span data-ccp-props="{&quot;335559731&quot;:566,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}">&nbsp;</span></p> Sergio Walter Salguero Copyright (c) 2025 Sergio Walter Salguero https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-18 2025-07-18 14 3 e01430 e01430 10.26422/aucom.2025.1403.sal