Carlos Ávalos. La marca: identidad y estrategia

Buenos Aires, La Crujía, 2010, 166 pp. (Inclusiones) ISBN 978-987-601-104-4

Authors

  • Juan Pablo Cannata Universidad Austral, Argentina

DOI:

https://doi.org/10.26422/aucom.2013.0201.can

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Published

2013-06-28

Issue

Vol. 2 No. 1 (2013)

Section

Book reviews

License

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The license used is CC BY-NC-SA, which allows sharing (copying and redistributing the material in any medium and format) and adapting (remixing, transforming and building on the material) under the following terms: attribution (acknowledge authorship) and non-commercial (the material cannot be used for commercial purposes). Update: February 1, 2022.
Austral Comunicación allows the author (s) to retain the publication rights without restrictions.

How to Cite

Carlos Ávalos. La marca: identidad y estrategia: Buenos Aires, La Crujía, 2010, 166 pp. (Inclusiones) ISBN 978-987-601-104-4. (2013). Austral Comunicación, 2(1), 138-139. https://doi.org/10.26422/aucom.2013.0201.can