Frank Rose The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories: New York, Norton Paperback, 2011, 354 Pp. ISBN 978-0-393-34125-6. AUCOM 2014, 3 (1), 151-153. https://doi.org/10.26422/aucom.2014.0301.fern.